What Is the Context for Corporate Coaching?
Intense global competition, advances in computer and telecommunications technology, product and service innovation, and the emergence of the customer as a central play in the organization have created a new corporate imperative. To sustain competitive advantage, indeed to survive, organizations will be compelled to continually innovate with unprecedented speed.
Rapid responses to the marketplace will be possible only in those organizations that promote continual advances in knowledge within their cultures. To do this, organizational leaders and members alike must radically place a new emphasis on learning and the harnessing of individual and collective creativity. This will require a new type of workplace relationship. Coaching provides both a technology and a process of such a relationship and one of the cornerstones for organizational evolution.
What Are The Benefits Of Coaching The Organization?
Provides a platform for organizational evolution
"To get to the top, stay there, and be truly successful in the business world, you need: presence as well as performance; emotional strength and the ability to get along with many different types of people as well as skill and intellect; and courage, luck, and the ability to communicate effectively as well as work hard."
From Lions Don't Need to Roar by D.A. Benton