Executive Coaching
What Is the Context for Corporate Coaching?
Intense global competition, advances in computer and telecommunications technology, product and service innovation, and the emergence of the customer as a central play in the organization have created a new corporate imperative. To sustain competitive advantage, indeed to survive, organizations will be compelled to continually innovate with unprecedented speed.
Rapid responses to the marketplace will be possible only in those organizations that promote continual advances in knowledge within their cultures. To do this, organizational leaders and members alike must radically place a new emphasis on learning and the harnessing of individual and collective creativity. This will require a new type of workplace relationship. Coaching provides both a technology and a process of such a relationship and one of the cornerstones for organizational evolution.
What Are The Benefits Of Coaching The Organization?- Provides a platform for organizational evolution
- Results in improved workforce recruitment and retention
- Is applicable to all parts of the organization
- Emphasis the unique potential of individuals
- Enhances team building as well as individuals
- Enhances communication with internal and external customers
- Promotes development of new skills
- Fosters entrepreneurial thinking
- Facilitates the building of shared vision
From Lions Don't Need to Roar by D.A. Benton
– Kim George